Hi there!

  ORGANIZATION BACKGROUND In the cosmetics company where I am employed, it has a range of products such as makeup, skincare, fragrances.  The goal of the company is to create the future of beauty together. The company’s objectives are to increase competitiveness, reduce costs and improve customer support. The cosmetics industry plays a significant role in personal care and self-expression. That is why the industry continues to grow and become more popular. It is highly competitive with both established and emerging brands competing for the market share.   Our business is subject to various trends and changes such as evolving consumer preferences, technological advancements, and sustainability concerns. Therefore, we strive hard to innovate and offer new products that cater various consumer demands.   We also face challenges in respect of the regulatory requirements, product safety, and ethical issues related to animal testing and environmental impact. To cope with these c

  (A) This is about the cosmetics company where I am employed. The goal of the company is to create the future of beauty . The company’s objectives are to increase competitiveness, reduce costs and improve customer support. To increase competitiveness, the company invests on research and developments to produce new and better products. To reduce costs, the company put efforts on its social media presence. To improve customer support, the company provides web-based customer technical support and web-based order tracking.   (B) My role in the company is to assist the Public Relations manager to develop and implement brand management strategies to improve public perception. We need to establish consistent and positive brand image across marketing efforts by attending industry events, working with media, building and maintaining customer and client relations, and developing social media campaigns.   The marketing team is to examine markets and trends. We use this information to impleme